The Future of
Beauty is Automated

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Full-stack innovation

Hardware + AI-powered software

Daily ritual reimagined

Save time, unlock pro-level results

Beauty + Tech

Premium industrial design meets personalization

Safe & effortless

Designed for the face, built with care

Our vision

The daily ritual of applying makeup has remained a manual process for centuries, until now

Our vision

As AI moves from pixels to atoms, a new era of consumer robotics in personal care begins

Our vision

We are creating a beauty filter and self-expression engine for the real world

How It Works

Overlay is an intelligent, personalized makeup experience

01
Preview & Select

Browse an infinite marketplace of makeup looks or generate your own

02
Personalize

Fine-tune preferences based on your skin tone, occasion, or mood

03
Sync & Apply

Send your selected look directly to the device for automatic, real-time application

Overlay in action

Each look is calibrated to your unique facial geometry, skin tone, and vibe using cutting-edge computer vision and precision robotics

Want to follow
our journey?
Interested in
working with us?