We are building the future of beauty

Autonomous and personalized
cosmetics

We believe beauty isn’t about perfection. It’s about creativity, evolution, intention. Your face is a canvas—showing who you are and who you’re becoming.

We’re building robots that bring joy.
Creating technology that honors time. Making self-expression effortless, not exclusive.

We believe filters shouldn't stay stuck on screens. They should live in the real world—on your terms.

Our team

The team behind the transformation

Esther Crawford

CEO & Co-Founder

Esther is an innovative product leader who most recently led teams as a Director of Product at Meta. Her prior company was acquired by Twitter. She has deep experience in early-stage product strategy, design, growth and fundraising. She brings a bold vision for how AI and robotics will transform the personal care industry.

Megan Smith

CTO & Co-Founder

Megan is a mechanical engineer and roboticist with a track record of turning ambitious ideas into deployed technology. She’s built systems for space robotics with NASA, autonomous vehicles, and industrial automation. At Overlay, she leads technical development across hardware, software, and perception—bringing frontier robotics to everyday routines.

Join us in building the future of beauty

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